Midterm: Presidential and Congressional Perspectives

In The New York Times Magazine, Matt Bai recently had an analysis of the 2010 midterm elections. This excerpt discusses Organizing for America (OFA), the Obama campaign organization that became part of the Democratic National Committee, as well as Obama manager David Plouffe, who is serving as an outside political adviser:

This time, however, O.F.A. volunteers won’t be asking their friends and neighbors to vote for a young, electric, racially transcendent presidential candidate. Instead, in a lot of districts, they’ll be asking their friends and neighbors to vote for some aging member of Congress who has been on the ballot 10 times already, which is a considerably harder sell. “Let’s be clear — these are not Democratic voters,” Cornell Belcher, the Obama campaign pollster, cautioned me. “They’re Obama voters.” The lesson that Plouffe and his operation took away from the dismal 2009 elections is that Obama can act like a matchmaker of sorts, introducing the party’s candidates to new voters and vouching for their intentions, but it’s only going to matter if the candidates themselves embrace the so-called new politics. What that means, practically speaking, is that the White House is urging candidates to divert a fair amount of their time and money — traditionally used for buying TV ads and rallying core constituencies — to courting volunteers and voters who haven’t generally been reliable Democrats.

This is not what members of Congress or their campaign managers are trained to do, and it has created something of a cultural chasm between the White House and the party apparatus.