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Saturday, September 18, 2010

News Habits

A new report from the Pew Center for the People and the Press:
Roughly a third (34%) of the public say they went online for news yesterday – on par with radio, and slightly higher than daily newspapers. And when cell phones, email, social networks and podcasts are added in, 44% of Americans say they got news through one or more internet or mobile digital source yesterday.
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While 26% of all Americans say they read a print newspaper yesterday, that figure falls to just 8% among adults younger than 30.
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Only Fox News has maintained its audience size, and this is because of the increasing number of Republicans who regularly get news there. Four-in-ten Republicans (40%) now say they regularly watch Fox News, up from 36% two years ago and just 18% a decade ago. Just 12% of Republicans regularly watch CNN, and just 6% regularly watch MSNBC.
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Ideology continues to be closely associated with people’s choice of certain news sources. Eight-in-ten Americans (80%) who regularly listen to Rush Limbaugh or watch Sean Hannity are conservative – roughly twice the national average of 36%. And at the other end of the spectrum, the New York Times, Keith Olbermann, the Daily Show, the Colbert Report and Rachel Maddow have regular audiences that include nearly twice the proportion of liberals than in the public.