Corporate grassroots lobbying has led to an estimated $1 billion-a-year industry and it’s growing. In today’s political and social environments, an increasing number of C-Suite executives have realized they need more than big PAC checks and high-powered lobbyists to achieve their public affairs strategies.
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Corporate grassroots lobbying is rapidly augmenting direct lobbying. According to a recent study, firms that cater to corporate clients to help promote their image and build and mobilize community coalitions are also more likely to provide direct lobbying services. More than 43 percent of grassroots lobbying firms are now providing some level of government affairs representation.
