While there are a number of pathways Americans use to get news online, two in this study stand out as the most common: social media and direct visits to news organizations’ websites. When asked how they arrived at news content in their most recent web interaction, online news consumers were about equally likely to get news by going directly to a news website (36% of the times they got news, on average) as getting it through social media (35%). They were less likely to access news through emails, text messages or search engines. And most people favored one pathway over another. Nearly two-thirds (65%) of online news consumers had one preferred pathway for getting most of their online news.
Saturday, February 11, 2017
Pathways of Online News
Pew reports on a new study:
