The Value of Press Briefings
The process of preparing for regular briefings makes the government run better. The sharing of information, known as official guidance, among government officials and agencies helps ensure that an administration speaks with one voice, telling one story, however compelling it might be.
Regular briefings also force a certain discipline on government decision making. Knowing there are briefings scheduled is a powerful incentive for administration officials to complete a policy process on time. Put another way, no presidents want their briefers to say, day after day, we haven't figured that one out yet.
In times of military conflict and international crisis, these briefings take on even more importance. Americans want to know the latest developments and seek the truth. On social media, wild rumors can fly, and our adversaries can manipulate disinformation to their advantage. This is now well documented.
For that reason, among many, the country needs trusted sources of information delivered on a timely and regular schedule. That is the fundamental responsibility of people who serve as spokesmen and women for presidents, cabinet secretaries and other high-ranking government officials.
