Impact of Social Media: International Opinion

Richard Wike and colleagues at Pew:

As people across the globe have increasingly turned to Facebook, Twitter, WhatsApp and other platforms to get their news and express their opinions, the sphere of social media has become a new public space for discussing – and often arguing bitterly – about political and social issues. And in the mind of many analysts, social media is one of the major reasons for the declining health of democracy in nations around the world.

However, as a new Pew Research Center survey of 19 advanced economies shows, ordinary citizens see social media as both a constructive and destructive component of political life, and overall most believe it has actually had a positive impact on democracy. Across the countries polled, a median of 57% say social media has been more of a good thing for their democracy, with 35% saying it is has been a bad thing.

There are substantial cross-national differences on this question, however, and the United States is a clear outlier: Just 34% of U.S. adults think social media has been good for democracy, while 64% say it has had a bad impact. In fact, the U.S. is an outlier on a number of measures, with larger shares of Americans seeing social media as divisive.

Even in countries where assessments of social media’s impact are largely positive, most believe it has had some pernicious effects – in particular, it has led to manipulation and division within societies. A median of 84% across the 19 countries surveyed believe access to the internet and social media have made people easier to manipulate with false information and rumors. A recent analysis of the same survey shows that a median of 70% across the 19 nations consider the spread of false information online to be a major threat, second only to climate change on a list of global threats.