From the Bipartisan Policy Center:
Americans’ top three sources of election information are passive: Americans are more likely to learn about elections while scrolling social media or watching a news channel than proactively searching for election information.
Additionally, a plurality (41%) of adults said the primary way they engage with election content on online platforms is through browsing or reading posts. Only a small subset engages through active forms of engagement, such as commenting (16%), sharing content (10%), or creating and posting their own content (6%).
