Claire Dannenbaum at Pew:
More U.S. adults use YouTube than any other online platform we’ve asked about. As of 2024, 85% of adults say they ever use YouTube. That exceeds the share who say they ever use Facebook (70%), Instagram (50%) and other social media sites and apps.
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Around a third of U.S. adults say they regularly get news from YouTube. The share of Americans who get news on YouTube has risen in recent years, from 23% in 2020 to 32% in 2024.
In 2020, news consumers were more likely to regularly get news from Facebook (36%) than YouTube (23%). But as of 2024, U.S. adults are just as likely to get news from YouTube (32%) as they are from Facebook (33%).
And news consumption differs by gender. News consumers on YouTube are more likely to be men than women (57% vs. 42%).
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Around a quarter of adult YouTube users in the U.S. (24%) say they regularly get news from news influencers on any social media site. A recent Pew Research Center analysis of news influencers found that 44% of those in our sample are on YouTube, though most news influencers on YouTube also have a presence on several other sites.
